The Fantastic Engagement Factory: How to motivate people on a large scale with gamification
If your team feels unmotivated and customer engagement is dwindling, it might be time to reflect on the lessons Ricardo Lopes Costa has learned in his Engagement Factory. In this essential book, you will discover how gamification can transform your business, motivate people on a large scale, and elevate organizational results to new heights.
Filled with practical examples and innovative insights, The Fantastic Engagement Factory is a powerful and practical guide designed for leaders who aim to create engaging and inspiring workplace cultures. This is not just a manual; it’s the key to lasting transformation.
Why I Wrote The Fantastic Engagement Factor
Gamification is a topic that sparks curiosity and interest, but it also raises many questions. Despite numerous successful examples, many business owners and professionals still struggle to understand the tangible results gamification can deliver or how it actually works in a business context. Addressing this gap was my primary motivation for writing The Fantastic Engagement Factory .
Over the past 12 years, while leading gamification projects at Funifier, I noticed that gamification is often seen as either a vague concept or just the addition of game elements in corporate settings. But it is far more than that. Gamification is a powerful strategy to engage teams, customers, and partners, transforming behaviors and driving exceptional results. My goal with this book is to make gamification clear, actionable, and accessible.
Demystifying Gamification
The book is designed to answer the most common questions I receive about gamification:
What is gamification, and how does it work in the business world?
What real results can it deliver for companies?
How can you effectively plan and implement a gamification strategy?
To address these questions, I structured the book into three main parts:
My Journey in Gamification – I share how I discovered and fell in love with gamification, and how this journey shaped my vision of engagement and motivation.
Real Gamification Cases – I present projects delivered by Funifier, detailing the strategies used, the results achieved, and the platform modules that brought each project to life.
Planning and Implementation Methodology – I teach the structured process we developed over the years to create gamification initiatives that truly work.
Making Gamification Tangible
One of the key differentiators of The Fantastic Engagement Factory is the depth of detail in the cases shared. Most companies are reluctant to publicly disclose their gamification strategies, but a few clients generously authorized the inclusion of their projects in this book. This rare and valuable opportunity allows readers to gain a clear understanding of how gamification is applied in practice.
Each case not only showcases the results achieved but also unveils the strategies used and the Funifier platform modules that made those results possible. This makes gamification tangible—something readers can understand and replicate. My aim is for readers to not only grasp how gamification works but also feel confident in exploring it as a strategic tool in their own organizations.
An Invitation to Transform
The Fantastic Engagement Factory is more than a book about gamification—it’s an invitation to transform the way businesses engage people and achieve results. I wrote this book because I believe engagement is an essential resource that is often underestimated. When leveraged effectively, it has the power to revolutionize not only businesses but also the lives of the people involved.
If you’re a business owner, leader, or simply someone interested in strategically and innovatively engaging people, this book is for you. I hope it brings you clarity, inspiration, and practical tools to implement gamification in your world.
The engagement revolution starts here. Shall we embark on this journey together?
Get your copy of The Fantastic Engagement Factory now! Available on Amazon: https://www.amazon.com/dp/655278032X
Ricardo Costa-Lopes,
Co-Founder and CTO