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Caixa Econômica Federal

Caixa Econômica Federal - Bank's 9Bi+

Embark on a monumental journey of engagement as 83,000 employees unite to amplify bank productivity and skyrocket profitability!

Initially eyeing the ambitious goal of surpassing the historical record of 8.6 billion and reaching 9 billion, an impressive (5%) increase, the bank found itself propelled into unprecedented success with gamification. Brace yourself for the staggering revelation – gamification propelled a remarkable (48%) surge in the bank's recurring net income, soaring from R$ 8.6 billion to an astonishing R$ 12.7 billion!

Witness the transformative power of engagement as 92.61% of employees become active participants, with a staggering 77,312 out of 83,482 employees fully motivated to take part in the gamified experience. This is no ordinary feat; before Funifier's gamification, the engagement record stood at a mere 10% of employees.

Buckle up for a journey where engagement isn't just a goal but an extraordinary achievement, propelling the bank into a realm of profitability and success like never before! The game of success has just begun, and the numbers speak for themselves!

Game Techniques used in this project

Humanity hero, elitism, points, quest list, instant feedback, milestone unlock, virtual goods, collection, monitor, exchangeable points, group quest, dangling, countdown timer, appointment dynamics, evolved ui, the big burn, refreshing content, fomo punch, lottery

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