Brasília Shopping
Brasilia Shopping - Mall Christmas Sales Campaign
In collaboration with Brasília Shopping, Funifier crafted an immersive and engaging holiday experience that brought the spirit of Christmas to life in the heart of the mall. Leveraging the power of gamification and augmented reality (AR), we devised a thrilling scavenger hunt for visitors of all ages.
As you navigate the mall, discover Santa's Elves to earn points that unlock exciting rewards. Redeem your points for tickets to our exclusive Cine Drive-In experience, where every visit promises cinematic magic.
But that's not all – indulge in retail therapy with enticing incentives. For every R$200 in purchases, secure a coupon for a chance to win a luxurious car, and for every R$400 spent, savor the sweet delight of a complimentary panettone.
This is not just a shopping spree; it's an adventure filled with narrative twists, point triumphs, quests, instant feedback, and virtual treasures. Your journey includes unlocking milestones, exchanging points for desirable goods, and the thrill of a countdown timer. Immerse yourself in a shopping experience that's not only dynamic but also filled with refreshing content and unique collections. Join us and let the magic unfold!
Game Techniques used in this project
Narrative, points, quest list, instant feedback, milestone unlock, virtual goods, exchangeable points, dangling, countdown timer, appointment dynamics, refreshing content, collection.