Caixa Econômica Federal is one of the largest banks in Brazil, with more than 200,000 employees and more than 75 million customers. The Bank created a gamification called "Promotion Type" using the Funifier platform to encourage bank customers to use digital channels. Most customers prefer to conduct their financial transactions in the physical Agency.
Banking & Insurance
This gamification was created to motivate the insurance brokerage team of 1,300 sales folks to hit its sales targets. Sellers have personal sales goals for each of the various products marketed by the company.
Funifier was used to keep the sales team focused on business goals, as well as the possible financial gain the seller could obtain if the goal was reached.